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Live:
https://mrsbloom.lt/?utm_source=portfolio&utm_medium=banner&utm_campaign=mrsbloom
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My role: Design and full implementation, start to finish
Tools: Figma, Framer, Photoshop, AI image generation (GPT, Google)
Deliverable: Gallery and info site, hosted live on Framer
Status: Launched, with one post-launch iteration round
The founder wanted a site that made people feel something immediately — and then converted that feeling into an order. Two goals, in that order.
The product is flowers. If the site doesn't impress on first load, it's already lost. But it also had to do real work: answer the questions that stop first-time customers from buying. Is this shop reliable? What about delivery? How do I pay?
Those weren't just nice-to-haves. They were the difference between a bounce and a sale.
Before touching a layout, I collected everything the brand already had — logos, colors, photography, the Instagram feed. I wanted to understand the mood the founder had already built, not invent a new one.
One number changed how I thought about the whole project: 90% of their customers were on mobile. That meant mobile wasn't a secondary breakpoint. It was the product.
I also mapped the objections a first-time visitor would likely have: